Somany Ceramics unveils new brand identity to reflect evolution into home solutions provider

Somany Ceramics has introduced a new brand identity, signalling its evolution from a tile manufacturer to a comprehensive home and building solutions provider.

The refreshed identity reflects the company’s transformation over more than five decades, aligning with its expanded portfolio across tiles, bathware, and allied solutions. The new logo is designed to represent a shift towards shaping contemporary living environments while retaining continuity with its legacy.

According to the company, the updated design incorporates softer, more intentional curves to mirror the fluidity of modern spaces, moving away from rigid structures to a more seamless and architectural form.

The colour palette has also been reworked, with a stronger red symbolising energy and scale, and a blue arrowhead representing direction and forward momentum—together creating a more contemporary and confident visual language.

Commenting on the development, Abhishek Somany, MD & CEO of Somany Ceramics, said the new identity marks a defining moment in the company’s 55-year journey, reflecting its focus on innovation, sustainability, and customer-centricity while building on its legacy of trust and scale.

The new identity will be implemented across retail outlets, packaging, communication platforms, and digital interfaces, aimed at delivering a more cohesive brand experience and strengthening engagement with architects, designers, and consumers.