Baskin Robbins India has expanded its dessert portfolio with the launch of New York Loaded Waffles, marking the brand’s entry into the waffle category.
The new range features four waffle sandwich variants, incorporating brownie, cheesecake and chocolate chips into the bases. Each variant is paired with spreads, sauces and toppings, with consumers having the option to add Baskin Robbins ice cream.
The offerings include Blueberry ’N White Chocolate Waffle, Brownie ’N Nutella Choco Chip Waffle, Cheesecake & Lotus Biscoff Crumble Waffle and Chocolate Overload Waffle.
The Blueberry ’N White Chocolate Waffle features white chocolate spread, blueberry sauce and French biscuit flakes, with Blueberry Cheesecake Gelato available as an optional pairing. The Brownie ’N Nutella Choco Chip Waffle combines a brownie-loaded base with Nutella and chocolate chips, alongside an optional Chocolate & Roasted Hazelnut Gelato pairing.
The Cheesecake & Lotus Biscoff Crumble Waffle brings together a cheesecake-loaded base, Lotus Biscoff spread and crumble, with Biscoff Ice Cream as an optional accompaniment. The Chocolate Overload Waffle features a chocolate chip-loaded base topped with milk chocolate spread and chocolate chips, paired with Bavarian Chocolate Ice Cream.
Mohit Khattar, CEO, Graviss Foods (Baskin Robbins India), said innovation continues to be central to the brand’s efforts to engage consumers. He added that the new range combines American influences with the brand’s understanding of Indian consumer preferences, offering new ways to enjoy desserts and snacks.
The launch is part of the company’s broader focus on diversifying its portfolio with offerings that bring together international flavours, textures and choice.
The New York Loaded Waffles are available at over 1,150 Baskin Robbins parlours across more than 320 cities in India. Prices start at Rs 150 plus GST, and the range is also available on Swiggy and Zomato.
