Pinterest has made its Programmatic Deals offering generally available across select international markets, enabling enterprise advertisers to purchase its display and video advertising inventory through their existing media-buying platforms.
The offering allows brands to integrate Pinterest inventory into broader media campaigns through supply-side platforms (SSPs) and demand-side platforms (DSPs). The move is aimed at making the platform’s advertising inventory more accessible to enterprise advertisers and helping brands connect with consumers as they discover products, explore ideas and plan purchases.
Magnite serves as Pinterest’s primary supply-side partner for programmatic advertising. The company also works with Google Ad Manager on the supply side across Latin America and Asia Pacific.
On the demand side, advertisers can access Pinterest inventory through platforms including Amazon Ads DVA+, Google Display & Video 360, Yahoo DSP and DeepIntent. These integrations allow brands to purchase Pinterest’s display and video inventory through their existing media-buying workflows.
Pinterest highlighted a June 2026 campaign by beauty brand Moroccanoil to demonstrate the potential of the offering. The campaign used a programmatic deal facilitated by Magnite and Amazon Ads, delivering 15% incremental reach with just 1% audience overlap.
The campaign also recorded 63% more new-to-brand buyers among users whose purchase journeys included Pinterest. Its click-through rate was 20% higher than Moroccanoil’s average for video and display campaigns, according to Pinterest.
“Pinterest captures the moment when people are figuring out what they want to try, buy or do next. Programmatic Deals put that intent to work for enterprise advertisers across the media systems they already use, helping brands turn inspiration into conversion, now at scale,” said Jason Fairchild, general manager, Programmatic & Affiliate at Pinterest and CEO of tvScientific by Pinterest.
Pinterest said the platform has 640 million monthly active users and handles more than 80 billion searches every month. According to the company, more than half of these searches have commercial intent, while over 96% of text searches do not include brand names.
The Programmatic Deals offering is currently available across North America, South America and Asia Pacific.
