Gresbond, the tile-fixing solutions brand from Kajaria Ceramics, has appointed actor Ranveer Singh as its brand ambassador. Singh will feature in the brand’s upcoming campaign, ‘Tile Expert Ka Tile Adhesive’, which aims to highlight the role of tile-fixing solutions in achieving durable and well-finished installations.
While Singh continues his association with Kajaria, his new role focuses on Gresbond’s portfolio of products and the expertise involved in tile installation.
The campaign comprises a series of films featuring Singh and showcasing Gresbond’s products. It will be rolled out nationally from October 16, 2026, across digital platforms, social media, out-of-home media and on-ground activations.
Commenting on the association, Singh said his partnership with Kajaria had been an important experience, highlighting the company’s emphasis on innovation and design. He added that Gresbond extends this focus to tile-fixing solutions, which provide the foundation for lasting designs.
Kartik Kajaria, who leads the Gresbond business, said the association is aimed at expanding the brand’s reach. He added that Kajaria Ceramics has been strengthening its product portfolio, manufacturing capabilities and distribution network.
He also highlighted that tile fixing often receives less attention than other aspects of the tiling process, despite its importance to the final outcome. The campaign seeks to underline the role of adhesives, grouts and surface-care products in ensuring effective tile installation.
Gresbond’s portfolio includes tile adhesives for ceramic, vitrified, natural stone and large-format tiles, along with epoxy and cementitious grouts, surface cleaners and professional tiling tools.
