ZOFF Foods has extended its ‘Know The Brand’ campaign with Brand Ambassador and Bollywood actor Shilpa Shetty, aiming to encourage consumers to make more informed choices when buying spices and other kitchen essentials.
Building on the campaign’s earlier conversations around adulteration, the latest phase shifts the focus towards what consumers should consider beyond a product’s price, packaging and brand familiarity.
The latest video featuring Shilpa Shetty builds on the questions raised in the first phase of #KnowTheBrand, encouraging consumers to look more closely at the journey of the spices they purchase. This includes understanding where ingredients are sourced, how raw materials are selected and the processes involved in cleaning, processing, testing, storage and packaging.
Shilpa Shetty, Brand Ambassador, ZOFF Foods, said, “At a time when concerns around adulteration and food quality continue to make consumers more conscious of what they bring into their homes, initiatives like ‘Know The Brand’ are encouraging us to question, understand and make more informed choices about the products we consume every day.”
Akash Agrawalla, Co-founder, ZOFF Foods, said the campaign has helped take the conversation around spice quality beyond the retail shelf and into the wider consumer dialogue. He added that Shetty’s association brings greater scale and visibility to the campaign’s message around transparency, quality and informed purchasing.
With Shilpa Shetty joining the campaign, ZOFF Foods aims to further its consumer awareness efforts around transparency and quality in the purchase of everyday kitchen essentials.
