Fastrack has brought on Siddhant Chaturvedi as its brand ambassador, alongside unveiling a new campaign, ‘Never Same. Never Sane.’a clear signal of the brand’s evolving direction.
The campaign marks a shift in how Fastrack is positioning its watches, moving beyond functionality to embrace them as style-driven accessories rooted in self-expression and youth culture. At its core is the idea of fluid identity, with Chaturvedi portrayed in multiple avatars across outdoor formats, reflecting the many versions of self that today’s consumers embody.
The first phase of the campaign has rolled out across 16 cities, spanning more than 55 billboards, with digital and film-led extensions set to follow. In tandem, Fastrack has introduced new collections inspired by themes such as music, sci-fi, and racing—tapping into emerging subcultures and evolving consumer interests.
Ranjani Krishnaswamy, CMO at Titan Company, emphasised the shift in meaning attached to analogue watches. What was once a functional accessory, she noted, is now a medium of personal expression—signalling moods, identities, and moments. With ‘Never Same. Never Sane.’, the brand aims to celebrate that unpredictability, positioning Fastrack as a space for experimentation and individuality.
Chaturvedi echoed the sentiment, calling the collaboration a natural fit. He highlighted how the brand’s philosophy of not boxing people into a single identity aligns with how his generation views self-expression fluid, evolving, and unapologetically diverse.
