India's Global Capability Centres (GCCs) are entering a new phase of growth. No longer viewed primarily as cost-efficient delivery hubs, they are increasingly leading global innovation, research and development, artificial intelligence, digital transformation, and enterprise decision-making for multinational organisations. As this evolution accelerates, reputation is emerging as a strategic business function helping GCCs attract world-class talent, build leadership credibility, strengthen employer brands, engage policymakers, and demonstrate strategic value to global headquarters.
SPAG FINN Partners, a global leading integrated marketing and communications consultancy, is strengthening its Hyderabad operations to support the growing needs of India's Health, Life Sciences and Technology GCC ecosystem. As part of this strategic investment, Udit Joshi has been appointed to lead the Hyderabad office, reinforcing SPAG FINN’s long-term commitment to one of India’s fastest-growing innovation clusters and positioning the firm to help organisations navigate the next chapter of GCC growth. With over 15 years of experience across branding, marketing and strategic communications, Udit brings expertise spanning healthcare, higher education and the GCC ecosystem.
Hyderabad has emerged as a leading destination for Health, Pharma, MedTech and Technology GCCs. As these centres expand, they must also strengthen employer reputation, executive visibility, policy engagement and stakeholder trust. This demands a strategic reputation ecosystem that integrates corporate communications, executive influence, employer branding, public affairs, digital engagement and stakeholder advocacy.
“The next decade of India's GCC story will be defined not just by investment or the number of centres, but by the strategic value they create for global enterprises,” said Aman Gupta, Managing Partner, SPAG FINN Partners. “As GCCs drive innovation, enterprise strategy and business transformation, communications must evolve into a strategic capability that builds talent, leadership visibility and stakeholder trust. Hyderabad's healthcare and technology ecosystem makes it the ideal hub for our continued investment and commitment to this transformation.”
“As Hyderabad’s GCC ecosystem evolves, communications is emerging as a strategic capability. The future of the Indian GCC will be shaped by the stories we tell, the talent we inspire and the reputation we build. We look forward to partnering with GCCs as they strengthen their role as centres of business leadership, innovation and culture,” said Udit Joshi, Partner, SPAG FINN Partners.
As India continues to strengthen its position as the world's leading destination for Global Capability Centres, reputation will increasingly become a competitive advantage. Organisations that effectively communicate their innovation, leadership, culture and societal impact will be better positioned to attract talent, deepen stakeholder trust and expand their influence within the global business ecosystem.
