PR Professionals (PRP) has been appointed as the public relations agency for SVC Bank, marking a strategic move by the Mumbai-headquartered cooperative lender to strengthen its brand communication, stakeholder outreach and customer-centric positioning in India’s competitive banking and financial services landscape.
The mandate further expands PRP’s growing presence in the BFSI communications space, which already includes clients such as IDFC First Bank, Bajaj Finserv, Power Finance Corporation (PFC), Axis Bank, Ernst & Young (E&Y), the Goods and Services Tax Network (GSTN) and the Pension Fund Regulatory and Development Authority (PFRDA), among others.
A century-old cooperative banking institution
Founded in 1906 as The Shamrao Vithal Co-operative Bank Ltd., SVC Bank is a 119-year-old multi-state scheduled cooperative bank with its headquarters in Mumbai and operations spanning across the country.
The bank operates more than 200 branches across 11 states and has built its reputation on community-focused banking, innovation and long-term customer trust. Its product portfolio includes savings and current accounts, retail and corporate loans, digital banking services and priority sector lending.
Focus on customer-first storytelling and digital transformation
Commenting on the partnership, Dr. Sarvesh Tiwari, Founder and Managing Director, PR Professionals, said the agency was keen to support the bank’s evolving communication needs amid rapid changes in the sector.
“We are delighted to partner with SVC Bank, an institution with over a century of excellence in cooperative banking. In an era of rapid digital transformation and evolving customer expectations, SVC Bank stands out for its unique blend of tradition and innovation. We look forward to crafting impactful communication strategies that highlight the bank’s customer-first approach, technological advancements, and its significant contribution to India’s financial ecosystem,” Tiwari said.
PRP consolidates leadership in BFSI communications
With SVC Bank joining its client roster, PR Professionals continues to consolidate its position as a leading communications partner for banking and financial services institutions. The agency’s portfolio now spans public and private sector banks, non-banking financial companies (NBFCs), fintech firms and cooperative financial institutions.
As part of its expansion strategy, PRP has strengthened its on-ground presence across key markets including Delhi NCR, Mumbai, Lucknow, Patna and Vijayawada, bolstering capabilities in public relations, digital communications and video production.
Rapid expansion in 2025
The agency’s growth trajectory accelerated over the past year. In 2025 alone, PR Professionals onboarded close to 60 professionals across India, taking its total workforce to around 250.
During the same period, the firm added 75 new brands across multiple sectors to its client portfolio, reinforcing its ambition to scale nationally while deepening expertise in high-impact sectors such as banking and financial services.
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