NXTFACE Names Cricketer Jemimah Rodrigues as National Brand Ambassador Ahead of Women’s T20 League

AI-led skincare brand NXTFACE has appointed Indian cricketer Jemimah Rodrigues as its national brand ambassador, timed ahead of the upcoming Women’s T20 league, marking the brand’s first such ambassadorial association.

Campaign rollout during Women’s T20 league

As part of the partnership, NXTFACE will launch an integrated marketing campaign during the Women’s T20 league. The initiative includes a new television commercial featuring Rodrigues, along with visibility across OTT platforms, digital channels and social media-led activations aimed at Gen Z audiences.

The brand said the collaboration is intended to strengthen its connect with younger consumers, particularly those navigating personal change, self-expression and identity.

Brand values align with women’s cricket

Founded by Dhamyanthi and Sweta, NXTFACE positions itself as an AI-driven skincare brand. Commenting on the association, Dhamyanthi, founder of NXTFACE, said, “We are thrilled to partner with the cricketing sensation Jemimah Rodrigues. Women’s cricket today stands for resilience, self-belief and breaking barriers, which are values that deeply resonate with our brand. Jemimah represents a generation that is confident, expressive and unapologetically itself. As NXTFACE continues to see strong national momentum, bringing her on board is a natural step to further strengthen our connection with young consumers across the country.”

Rodrigues on embracing change and confidence

Sharing her perspective on the collaboration, Rodrigues said, “I believe confidence comes from understanding and accepting yourself through every phase of change. NXTFACE’s message of embracing transformation really stood out to me. It’s exciting to associate with a brand that speaks directly to young people and encourages them to be comfortable in their own skin.”

Focus on AI-led skincare expansion

NXTFACE currently operates an AI-powered, camera-based skin analysis interface and is expanding its footprint across digital platforms, retail and e-commerce. The appointment of a national brand ambassador signals the brand’s next phase of growth as it looks to scale its presence and visibility across India.