The Viral Fever (TVF) has appointed Ishita Mookherjee as its new Associate Vice President for Corporate Communications and Marketing.
In her new role, she will be responsible for driving TVF’s brand-building efforts while also strengthening its corporate communications and marketing strategy. She will focus on developing outcome-driven marketing initiatives and ensuring closer alignment between brand messaging and business objectives by working with cross-functional teams.
Mookherjee brings more than 20 years of experience across media, entertainment, and advertising. Before joining The Viral Fever, she was Global Lead – Corporate Communications at PDS Limited.
Over the course of her career, she has held senior roles at organizations including Sony Pictures Networks India, GroupM, Hungama Digital Media Entertainment, and True North Co.
Her appointment is expected to further strengthen TVF’s corporate narrative and enhance its integrated communications and marketing approach as the company continues to scale its digital entertainment ecosystem.
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