State-owned Bank of India (BoI) has awarded its communications mandate to Concept Public Relations (CPR), marking a strategic move to strengthen the bank’s overall communications framework and public engagement efforts.
Under the mandate, CPR will work closely with the bank to enhance its communications strategy, improve stakeholder engagement and build a consistent, impactful narrative across platforms. The scope of work includes facilitating live and virtual media interactions, issuing press announcements, coordinating authored articles and supporting other communication initiatives related to the banking sector and Bank of India in particular.
In a note outlining the engagement, the bank said it is keen to partner with the media to promote financial awareness and literacy. “We are desirous of your support in creating a financially astute society by sharing valuable information with your esteemed readers and viewers,” the communication said.
A nationwide banking footprint
Bank of India operates an extensive network of more than 5,300 branches spread across all states and Union Territories. The branch network is supported by a structured administrative framework comprising 69 Zonal Offices and 13 Field General Manager Offices (FGMOs), which oversee regional operations.
The bank’s wide presence positions it as a key player in India’s public sector banking ecosystem, catering to retail, corporate and institutional customers across geographies.
About Concept Public Relations
Concept Public Relations is part of the Concept Group, an independent communications consultancy in India offering integrated services across advertising, public relations, digital communications, media buying and events.
CPR has a nationwide presence with over 300 professionals across 10 offices covering major cities. The firm is also supported by a strong associate network, enabling it to execute communication programmes in Tier 3 cities and beyond, extending its reach across diverse markets.
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