Chalet Hotels Limited has appointed global communications agency Burson to build and strengthen its corporate reputation, as the hospitality company looks to deepen its positioning in India’s premium lifestyle and travel market.
Under the partnership, Burson will work on enhancing Chalet Hotels’ presence across business, financial and strategic communication platforms. The mandate also includes driving awareness and aspiration for the company’s new premium lifestyle hospitality brand, Athiva Hotels & Resorts.
Chalet Hotels, known for its portfolio of high-end hotels and commercial developments, is seeking to reinforce its image as a growth-focused and professionally governed hospitality player in India’s evolving urban and travel economy.
As part of the engagement, Burson will also focus on amplifying the company’s Environmental, Social and Governance (ESG) initiatives, highlighting its responsible development practices and linking sustainability and governance efforts to long-term stakeholder value creation.
The collaboration is aimed at strengthening Chalet Hotels’ overall narrative as a modern hospitality company balancing expansion, brand building and sustainable growth.
“Chalet has built a strong legacy of excellence in India’s hospitality landscape and is well positioned to capitalise on India’s long term demand opportunity. We are sure that the partnership with Burson will enable us to further our vision with greater impact. It is important that our story resonates across all stakeholders and reinforces our position as a company committed to long term value creation “said Shwetank Singh, MD & CEO, Chalet Hotels.
“We’re excited to partner with CHL, a visionary leader in the Indian hospitality sector,” said Deepshikha
Dharmaraj, CEO of Burson Group India. “Drawing on our integrated communications expertise, we will help CHL expand its corporate narrative beyond traditional PR, strengthen its position as a leading industry voice and build enduring brand affinity for Athiva Hotels & Resorts.”
“We remain committed to helping clients translate operational excellence, sustainability, and strong governance into tangible reputational capital, and this partnership is a strong example of that commitment.”
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