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In today’s hyper-connected world, perception travels faster than facts, and reputation can just change in the span of a trending hashtag.
In this dynamic landscape, the role of public relations has evolved far beyond press releases and media briefings. PR today sits at the intersection of storytelling, strategy, crisis management, and culture helping brands navigate an ecosystem where credibility is the most valuable currency.
India’s public relations industry has undergone a remarkable transformation over the past decade. Once seen largely as a support function for marketing and corporate communications, PR has grown into a strategic business driver.
The rise of digital platforms, creator-led communication, and real-time news cycles has only amplified the importance of PR professionals who can think fast, craft compelling stories, and build trust in an increasingly skeptical world.
Against this backdrop, India’s PRide 2026 celebrates the agencies that are setting new benchmarks for the industry. This year, we spotlight the homegrown 25 PR agencies that have distinguished themselves through impactful campaigns, strategic thinking, and a consistent ability to deliver results for their clients.
These are firms that are not just keeping up with change,they are helping define it. The agencies listed below are presented in no particular order.
Adfactors PR: Founded in 1997 by Madan Bahal and Rajesh Chaturvedi, Adfactors PR was born out of the founders’ advertising background at a time when India’s financial markets were expanding rapidly and companies required more sophisticated communication around IPOs and investor relations.
The agency serves more than 600 clients, ranging from large conglomerates and government institutions to emerging startups. With a presence across 40 cities and expertise spanning over 25 industries, the firm has established itself as a key player in India’s evolving communications landscape.
Kaizzen: Founded in 2008 by Vineet Handa in Delhi. The firm focuses on reputation management and media relations.
In 2025, it launched a public affairs vertical led by Jitendra Lall and advisor Kalyan Ranjan. The agency introduced Kaizzen Global for real-time communications and runs Kaizzen Cares for social causes like women empowerment and education.
Value 360 Group: Co-founded in 2003 by Kunal Kishore Sinha, Manisha Chaudhary, and Gaurav Patra, the agency was launched in New Delhi. The founders brought together experience in journalism and public relations, combining Kunal’s entrepreneurial approach, Manisha’s experience in handling global brands, and Gaurav’s expertise in media operations.
The firm was built as a sector-agnostic communications agency, working across industries and focusing on strategic communications and media engagement.
First Partners: A full-service communications consultancy in India, First Partners was launched in July 2016 by Atul Ahluwalia, Dilip Yadav, and Santanu Gogoi.
The agency recently marked its eighth anniversary in the industry.
The three founders previously held senior leadership roles at Weber Shandwick. Ahluwalia served as vice chairman of Weber Shandwick India, while Yadav was managing director, bringing extensive experience in strategic communications and brand advisory.
Building on this background, the founders set out to establish a consultancy that links traditional PR capabilities with measurable business outcomes.
The agency began operations with Danone India as its first client and strengthened its specialised offerings by integrating Go2Media, providing an early foothold in media advisory services.
Fortuna PR: Founded in 2010, the pan-India integrated communications firm has grown steadily over the years.
The leadership team includes Harsh Wardhan, co-founder and managing partner, and K. Srinivas Reddy, co-founder and senior partner. The firm has a team of over 70 professionals across nine offices and a presence in more than 160 towns. It works with over 40 clients, including Walmart India, Kotak Mahindra Group, and Nielsen.
Concept PR: Headquartered in Mumbai, the agency was founded by late Nirmal Suchanti and Vivek Suchanti . It began with a strong focus on public relations and financial communications at a time when companies were increasingly recognising the value of strategic reputation management.
Over the years, the firm has expanded its capabilities to evolve into a full-service communications agency. The agency has also attracted investor interest, securing $1.12 million in funding to support its growth and expansion.
Its key mandates include from organisations such as the National Stock Exchange (NSE) and works across sectors including BFSI, technology, and others, strengthening its position as a trusted communications partner in India’s evolving PR landscape.
The PRactice: The PRactice is a communications consultancy founded in 2000 by Nandita Lakshmanan in Bangalore. The agency specialises in strategic communications, media relations, and stakeholder engagement, working with clients across sectors such as technology, healthcare, and consumer brands. It operates from offices in Mumbai, Delhi, and Bengaluru.
Over the years, it has handled campaigns and communications mandates for brands such as Microsoft and Nestlé. In 2024 PR veterans Rishi Seth and Zacharia James invested undisclosed amount in this group
Media Mantra: Media Mantra, headquartered in Gurugram with offices in Bengaluru and Mumbai, was founded in 2012 by Udit Sagar Pathak and Pooja Pathak.
The agency began as a two-person operation and expanded primarily through client and journalist referrals. Over the years, it has built capabilities across public relations, digital marketing, crisis communication, social media management, and event PR.
The agency has grown to a team of more than 150 professionals and has served over 800 clients across industries. The firm has also been recognised among the fastest-growing PR agencies globally, ranking second in Asia and ninth worldwide.
PRP Group: PRP Group is an integrated communications firm headquartered in Gurugram, India.
Founded in 2011 by Dr. Sarvesh Tiwari, the company began as PR Professionals and later expanded into the broader PRP Group network. The firm offers services across public relations, digital marketing, influencer engagement, video production, and branding. It operates through 12 offices in India and six international centres, with a team of more than 250 professionals. In 2025, the company added nearly 60 employees across 16 centres in India.
The leadership team includes CEO Sanjay Gupta and Executive Director Rahul Kashyap, along with regional and strategy heads. The agency has also expanded its presence in markets such as Delhi NCR, Mumbai, Patna, and Vijayawada.
Astrum: Astrum Reputation Advisory is a reputation management firm in India founded in 2015 by Ashwani Singla.
Headquartered in Gurugram, the firm has offices in Mumbai and Bengaluru and operates across more than 60 cities through an affiliate network. It focuses on data-led reputation and communication strategies for companies, CXOs, and political leaders.
Astrum’s services include reputation management, corporate affairs, crisis and issues communication, election campaign strategy, risk advisory, regulatory advisory, and ESG consulting.
ActiMedia: ActiMedia PR & Digital is a Mumbai-based PR and communications agency co-founded in 1998 by Amitabh Saksena. Trupti R Vasudev joined the group in 2014 as director
The agency focuses on the luxury and lifestyle sectors, including fashion, beauty, hospitality, tourism, entertainment, jewellery, and sports. It is a member of the Travel Lifestyle Network, which connects partner agencies across 23 countries.
ActiMedia provides services such as public relations, digital marketing, influencer marketing, LinkedIn profiling, and social media management. It also runs sustainability-related initiatives through ActiMedia Earth.
Teamwork Communications Group: Founded in 2009 by former journalist Kamal Om Narayan and Nikky Gupta, Teamwork Communications Group is an integrated communications and public relations firm headquartered in New Delhi, India.
The agency has its roots in journalism and works across areas such as image management, corporate communications, brand building, and crisis management. While it has a strong focus on the healthcare sector, it also serves clients across multiple industries.
The firm operates from offices in New Delhi, Mumbai, and Hyderabad and has a team of around 51–200 employees. Its services include public relations, digital marketing, influencer marketing, content development, and strategic consulting.
Fuzion Public Relations: Founded in 2010 by Mukesh Kharbanda, Fuzion PR is a communications firm headquartered in Mohali, Punjab. The agency focuses on public relations in tier-2, tier-3, and tier-4 markets across India.
It operates through 14 offices and has a presence in more than 150 cities, with a team of over 80 professionals. The firm works with brands looking to strengthen communication and outreach in regional markets.
Fuzion PR provides services including public relations, social media management, news publishing, and media relations. The agency positions itself as a regional PR consultancy focused on supporting brands targeting non-metro audiences.
Pitchfork Partners: Founded on January 1, 2015, Pitchfork Partners Strategic Consulting is a reputation management firm headquartered in Mumbai.
The agency was co-founded by Jaideep Shergill and industry veteran Sunil Gautam. It has a presence in eight cities in India and works in 14 international markets through its network.
Its services include corporate communications, crisis management, policy and regulatory affairs, financial communications, investor relations, digital and social media strategy, influencer engagement, and change management.
Grey Cell PR: It is a communications consultancy based in New Delhi, founded by Madhukar Kumar in mid-2000.
The firm operates from offices in Delhi, Mumbai, and Bengaluru and works with clients across sectors such as startups, IT/ITeS, fintech, healthcare, and government. Its services include media relations, PR strategy, event management, product launches, and spokesperson training.
Consocia Advisory: Founded in 2017, the agency is a reputation management and public affairs consultancy headquartered in New Delhi.
The firm was founded by Deepak Jolly and co-founded by Dr. Praveen Aggarwal and Dr. MVRL Murthy. It operates from offices in New Delhi, Bengaluru, and Mumbai, with a team of more than 39 professionals.
It focuses on areas such as reputation management, public affairs, sustainability, CSR, policy advocacy, and crisis management. The firm works with clients across sectors including food and beverages, retail, healthcare, technology, and infrastructure.
Candour Communications: Candour Communications Private Limited is a PR and integrated marketing agency based in New Delhi, India.
The company began operations in 2009. It focuses primarily on technology B2B communications, offering services such as public relations, social media management, digital marketing, analyst relations, crisis management, and lead generation.
Headquartered in South Delhi, the agency has a presence across Gurugram, Mumbai, Bengaluru, Hyderabad, Kolkata, Pune, and Chennai, along with affiliate networks in more than 30 cities.
Dhrubajyoti Gayan, who has served as Managing Director since November 2009, leads the company along with Suvrata Borkakoty Gayan as director.
80 dB: Founded in 2015, 80 dB Communications is a PR firm based in Gurugram, India.
The agency was co-founded by Kiran Ray Chaudhury, Co-Founder and Joint Managing Director, who has over 26 years of experience in public relations, and Abhilasha Padhy, a communications professional with more than 20 years of experience across agency and corporate roles, including at Google.
GreyMatters: Founded in 2010, GreyMatters Communications & Consulting is a strategic communications firm based in New Delhi, India.
The agency was established by Dr. Navneet Anand, who serves as Director and brings more than 25 years of experience across media, corporate communications, academia, and public relations.
The agency provides services in areas such as public relations, public affairs, political communications, social media management, crisis communication, CSR, reputation management, and advocacy.
The firm operates through a pan-India network with presence in regions including Madhya Pradesh, Bihar, and West Bengal, and works with corporates, government agencies, political parties, NGOs, and multinational companies.
Commwiser: Founded in 2017, Commwiser is a communications agency in India that focuses on the legal and professional services sector. The firm was established by Aman Abbas.
Headquartered in New Delhi, the agency has a presence in India and Canada. It works primarily with law firms and legal professionals, supporting areas such as litigation PR, practice development, and policy communications.
In 2023, the firm joined the Mirovia Alliance, a global network that expanded its reach to regions including Europe, Southeast Asia, and Latin America.
Commwiser provides services such as reputation management, media relations, digital and social media communication, stakeholder engagement, crisis communication, and issue advocacy.
ON PURPOSE: Founded in 2017, ON PURPOSE is a creative communications consultancy based in Delhi, India. The agency was established by Girish Balachandran. In feb 2026, Industry veterans Zach James and Rishi Seth had made equity investment in the group.
The firm works on campaigns related to social impact, partnering with organisations such as UN bodies, NGOs, corporates, and brands. Its work focuses on areas including climate action, public health, education, youth skilling, and gender equality.
The agency has a team of 51–200 employees and reports that a majority of its workforce and management roles are held by women. It is also a signatory to the UN Women’s Empowerment Principles and the Clean Creatives Pledge.
The firm has worked with organisations such as the India Mental Health Alliance and on initiatives related to renewable energy.
Kommune Brand Communications: Founded by Ruby Sinha, Kommune Brand Communications is a strategic communications firm headquartered in Noida, Uttar Pradesh. The company was incorporated on December 12, 2014.
The agency works across sectors such as technology, telecom, banking, energy, consulting, electronics, education, and startups.
Kommune provides services including public relations, digital brand consulting, content development, CSR consulting, crisis communication, media relations, social media management, influencer engagement, and event communications.
The firm operates across India and also works with clients in the Middle East and other international markets through its network.
The Mavericks: Founded in May 2018 by Chetan Mahajan and Peter Abreo, The Mavericks is a reputation management advisory firm based in Gurugram, India.
The firm operates from offices in Gurugram, Mumbai, and Bengaluru.
The agency focuses on integrated communications, including public relations, influencer marketing, digital strategy, sustainability communications, and crisis management.
Chetan Mahajan, former President and CEO of H+K Strategies India, leads the firm and brings more than 25 years of experience in communications. The agency has a team of around 51–200 employees and has worked with clients such as Google across several of its business lines.
Simulations PR: Founded in early 2000 by Shailesh Goyal, Simulations Public Affairs Management Services Pvt. Ltd., also known as Simulations PR, is an independent public affairs and communications firm headquartered in Ahmedabad, Gujarat.
Before starting the agency, Goyal worked with media organisations such as Bennett, Coleman & Co. Ltd. (Times of India Group) and Living Media India Ltd. (India Today Group), as well as corporates including Torrent Pharmaceuticals and Vadilal Foods.
With more than 25 years of operations, the firm provides services across public relations, media management, social media, content development, crisis communication, corporate events, and creative design.
The agency has a strong presence in Western and Central India and works with clients on communication strategy and media outreach.
CommsCredible: Founded in 2020, CommsCredible is an integrated communications consultancy headquartered in Gurugram, Haryana, India.
The firm was established by Aman Dhall, who has more than two decades of experience in strategy, reputation management, and stakeholder communications across sectors such as media, financial services, sports, healthcare, and development.
The agency has a team of around 11–50 professionals and operates across cities including Delhi, Mumbai, Jaipur, Hyderabad, Chennai, and Bengaluru. It works with clients in sectors such as financial services, consumer internet, fintech, edtech, e-commerce, and sports technology.
CommsCredible provides services including public relations, internal communications, policy communications, media relations, strategic communications, digital PR, and content development.
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