MiPhi Semiconductors Private Limited has appointed Apoorva Nijhara as Senior Lead, Head – Communications & PR. In her new role, she will lead integrated communications and public relations for both MiPhi Semiconductors and Bhagwati Products Limited.
Nijhara will oversee corporate communications, executive positioning, media relations, thought leadership, corporate reputation and industry engagement. She will also work closely with the leadership team to strengthen corporate narratives, deepen stakeholder relationships and enhance the visibility of both organisations across media and industry platforms as they expand their presence in India's semiconductor, AI infrastructure, memory, storage and electronics manufacturing sectors.
Commenting on her appointment, Nijhara said, "India's semiconductor story is entering a defining phase. It's no longer just about manufacturing. It's about building technology, intellectual property and globally competitive capabilities. I'm excited to join MiPhi Semiconductors, the joint venture between Micromax and Phison, and contribute to building narratives around India's growing semiconductor and AI infrastructure ecosystem. Being part of the broader Micromax and Bhagwati Products Limited ecosystem also offers a unique opportunity to connect innovation across semiconductors, electronics manufacturing and the country's technology ambitions. I'm looking forward to working under Rahul Sharma's leadership to help shape these conversations."
Prior to joining MiPhi Semiconductors and Bhagwati Products, Nijhara held communications and leadership roles at Aviva India, Antara Senior Care and HT Media Group, among others.
With experience across journalism, corporate communications, marketing and brand strategy, she brings expertise in strategic communications, reputation management, media engagement and leadership communications to her new role.
