The Good Edge wins PR & Communications mandate for McDonald’s India (West & South)

The Good Edge has been appointed as the public relations and communications partner for Westlife Foodworld Limited, which owns and operates McDonald’s restaurants across West and South India.

As part of the mandate, The Good Edge will handle corporate communications, media relations, public affairs, corporate reputation management, and crisis communications for Westlife Foodworld. The scope also includes communication responsibilities for the Ronald McDonald House Charities India.

The partnership aims to build stronger narratives around the brand, its business operations, and its foundation, while amplifying leadership positioning across key areas such as innovation, sustainability, brand initiatives, and consumer engagement within India’s rapidly evolving quick service restaurant (QSR) ecosystem.

Westlife Foodworld currently operates over 450 McDonald’s restaurants across multiple states and continues to expand its footprint in India’s fast-growing QSR market.

The mandate marks a significant milestone for The Good Edge as it continues to scale its portfolio of marquee brands and large consumer-facing mandates. Over the years, the firm has built a strong reputation in integrated communications, particularly within the BFSI sector, by combining corporate communications expertise with strategic brand storytelling.

The Good Edge’s client portfolio spans sectors including BFSI, real estate, infrastructure, enterprise technology, art and culture institutions, NGOs, the development sector, renewable energy, and startups.