Beams Fintech Fund, a growth capital fund focused on fintech and financial services entrepreneurs, has appointed The Media Manifest as its strategic communications partner, as it looks to deepen its presence and influence in India’s expanding fintech sector.
The collaboration is expected to support Beams in amplifying its brand voice, strengthening visibility among key stakeholders, and reinforcing its positioning as a long-term partner to founder-led ventures in financial services.
Focus on strengthening Beams’ narrative in fintech ecosystem
Announcing the partnership, Sagar Agarwal, Founder and Managing Partner at Beams Fintech Fund, underlined the importance of clear and consistent communication in a crowded investment landscape.
“We are excited to partner with The Media Manifest as our strategic communications ally. In a dynamic fintech ecosystem, telling our story with clarity and purpose is essential. Through this collaboration, we aim to strengthen our outreach, elevate the conversation around our investment philosophy, and highlight the value we bring to founders and the broader financial services community,” Agarwal said.
Beams positions itself as a founder-first growth capital platform, combining strategic funding with sector expertise to help companies scale sustainably.
Media Manifest to drive storytelling and media engagement
The Media Manifest, a new-age public relations and strategic communications agency, will work closely with the fund to craft and disseminate its messaging across traditional and digital platforms, including thought leadership initiatives, media outreach, and content development.
Nupur Maheshwari, Co-Founder of The Media Manifest, said the agency views the mandate as an opportunity to shape a long-term narrative around Beams’ role in India’s fintech journey.
“We are thrilled to join hands with Beams Fintech Fund at such a pivotal moment in its journey. Beams’ commitment to founder-first investing and its deep understanding of the fintech ecosystem align closely with the stories we aim to tell. Our focus will be on amplifying Beams’ strategic narratives, fostering meaningful media connections, and reinforcing its position as a key enabler of long-term fintech growth,” Maheshwari said.
About Beams Fintech Fund
Beams Fintech Fund is India’s first ₹900-crore mid-market growth fund dedicated exclusively to fintech and financial services companies. The fund is known for backing founders building scalable, sustainable businesses and for providing strategic capital alongside operational and sectoral expertise.
So far, Beams has invested in seven companies across different segments within the fintech and financial services space. It plans to add three more portfolio companies by June this year.
Integrated communications strategy planned
As part of the partnership, The Media Manifest will support Beams in rolling out an integrated communications programme covering:
- Thought leadership campaigns
- Media storytelling and reputation building
- Strategic content development
- Targeted stakeholder outreach
The agency brings experience across reputation management, strategic communications, and media engagement in the BFSI, fintech, and technology sectors, which Beams expects will help articulate its milestones, vision, and market perspective more effectively.
Both organisations said the collaboration is designed to support Beams’ broader mission of enabling the next generation of fintech leaders building solutions for India’s evolving financial services market.
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