Swiss Military appoints Compass Communications as strategic communications partner in India

Swiss Military has appointed Compass Communications as its strategic communications partner in India, as the brand increases focus on the luggage and travel accessories segment.

The move comes amid growing demand in India’s travel market, driven by rising domestic and international travel. The company said it is streamlining its portfolio to focus on core categories including luggage, bags, and travel accessories.

Anuj Sawhney, Managing Director, Swiss Military, said the company is prioritising products that combine functionality and design, and will work with Compass Communications to strengthen its positioning in the premium segment.

Rafi Q Khan, Co-founder, Compass Communications, said the agency will handle the brand’s communications mandate and support its expansion in the travel gear category.

Compass Communications, founded by Rohan Srinivasan and Rafi Q Khan, works with clients across sectors such as BFSI, automotive, technology, education, consumer tech, real estate, and healthcare. The agency has operations in Delhi NCR, Bengaluru, Kolkata, and Chennai.

The agency’s leadership has previously worked with brands including Usha, Philips Home Appliances (Versuni), and Preethi.