80 dB Communications has been appointed as the communications partner for Smytten, with a mandate to strengthen the platform’s brand visibility and corporate reputation.
As part of the mandate, the agency will drive integrated communications to reinforce Smytten’s positioning at the intersection of experiential discovery and AI-powered consumer intelligence. A key focus will be amplifying the company’s proprietary PulseAI platform, which converts consumer behaviour into actionable insights for brands.
“At Smytten, we are building an ecosystem where real consumer experiences drive real intelligence. While our platform enables discovery at scale, Smytten PulseAI transforms this behaviour into faster, smarter, and more actionable insights for brands. As we enter our next phase of growth, we are partnering with 80 dB Communications to shape and amplify our narrative as we define a new category at the intersection of discovery and intelligence,” said Swagat Sarangi, Co-Founder, Smytten.
Abhilasha Padhy, Co-Founder and Joint Managing Director, 80 dB Communications, added, “Consumer discovery and real behaviour data are reshaping how brands connect with their audiences. Smytten is at the forefront of this shift, and we are excited to partner with them in amplifying their story, especially their leadership in AI-driven research through Smytten PulseAI, helping brands make smarter decisions and create impactful experiences at scale.”
Founded by Siddhartha Nangia and Swagat Sarangi, Smytten works with over 2,500 brands across categories, enabling product trials and behaviour-led insights to support business decision-making.
Headquartered in Gurugram, 80 dB Communications offers expertise across traditional, digital, and social media, and has earned multiple industry recognitions since its inception in 2015.
.jpg)
.jpg)