IndoBevs, a fast-growing Indian beverage company, has appointed Diksha Sahgal as its new Head of Public Relations (PR) and Corporate Communications, marking a key leadership update as the firm accelerates its expansion across India and international markets.
Sahgal assumes the role after serving as Category Manager for Speciality Spirits within the company, bringing with her a blend of strategic insight and cross-sector experience in brand building and communications.
From category management to communications leadership
Diksha Sahgal originally joined IndoBevs in 2024 as Category Manager for Speciality Spirits. In that role, she contributed to refining the company’s brand positioning, driving portfolio innovation, and deepening cultural resonance with emerging consumer segments. During her tenure, IndoBevs launched its botanically infused liqueur, Bonga Bonga, building strong traction in the speciality spirits segment.
In her expanded role, Sahgal will be responsible for developing and leading IndoBevs’ integrated communications strategy, defining its evolving brand voice, and strengthening engagement with consumers, partners and key industry stakeholders. This comes as the company broadens its presence in both domestic and global markets.
Expertise and professional background
With over seven years of professional experience, Sahgal is recognised as a brand and communications strategist with a diverse background spanning consumer engagement, strategic communications and brand building. Prior to joining IndoBevs, she held significant roles at Woodsmen Mountain Whiskey and Freecharge, where she worked on marketing and strategic initiatives. She also holds a specialisation in Public Relations from the Xavier Institute of Communications, Mumbai.
Focus on contemporary brand resonance
Commenting on her new role, Diksha Sahgal said, “IndoBevs has consistently challenged category conventions to create brands that feel contemporary, expressive, and culturally resonant. Since joining the organisation in 2024, I’ve had the opportunity to work closely on both category building and now communications, two lenses that together shape how brands grow meaningfully. I’m excited to connect culture, commerce, and communication, an intersection that is critical to where IndoBevs is headed.”
Industry watchers say the appointment reflects IndoBevs’ intent to elevate its communications strategy and brand narrative as it navigates an increasingly competitive beverages market while strengthening stakeholder engagement and cultural relevance.
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