Sana Zabeen joins Luxor Writing Instruments as Head of Corporate Communications, PR & Marketing

Luxor Writing Instruments has appointed Sana Zabeen as Head of Corporate Communications, PR, and Marketing, as the company strengthens its leadership team to accelerate brand growth and strategic outreach.

Zabeen joins from TV9 (Associated Broadcasting Co.), where she served as Lead – PR, Communication, and Media Relations. In this role, she led public relations initiatives, built media engagement frameworks, and worked closely with the Managing Director’s office on communication and outreach.

With experience spanning content, marketing, and project management, Zabeen has held leadership roles across organisations. She was previously Head of Content and Marketing at Nikology and Senior Project Manager at Bada Business.

Earlier, she spent over five years at Times Network, working across branded content. She began her career at CNBC TV18 as an Associate Producer, contributing to special features and sponsored programming.

In her new role, Zabeen will lead integrated communication strategies and work towards enhancing Luxor’s brand visibility across platforms.