National Stock Exchange Appoints Concept Public Relations as Strategic Communications Partner

The National Stock Exchange of India (NSE) has appointed Concept Public Relations as its media and strategic communications partner, strengthening its outreach as India’s capital markets continue to expand and evolve.

Under the mandate, Concept Public Relations will manage communications across all NSE Group businesses, with a specific focus on ensuring consistency in messaging and engagement with key stakeholders, including investors and market participants.

NSE is a cornerstone of India’s capital market infrastructure, with companies listed on the exchange accounting for a significant share of the country’s domestic market capitalisation. The exchange operates a technology-driven market ecosystem and plays a pivotal role in improving access, transparency and efficiency across multiple asset classes.

Focus on strategic communication

Commenting on the partnership, Ashish Jalan, managing director, Concept Public Relations India, highlighted the importance of credible communication at a time of rapid market growth.

“NSE is one of the most respected stock exchanges globally, setting benchmarks in market infrastructure, innovation and investor participation,” Jalan said. “As India’s capital markets scale rapidly, driven by retail participation, technological transformation and global investor interest, credible and strategic communication is essential to building long-term trust. We are delighted to partner with NSE at this pivotal moment. With our deep BFSI expertise and strong understanding of market dynamics, we aim to amplify NSE Group’s leadership narrative and support its long-term vision for India’s financial markets.”

Leveraging sector expertise

Founded in 1984, Concept Public Relations has experience across sectors including banking, financial services and insurance (BFSI), public sector enterprises, real estate, infrastructure, technology and healthcare. As part of the engagement, the firm will support NSE’s communication efforts aimed at investors and broader market stakeholders, aligning messaging with the exchange’s institutional role and long-term objectives.

The appointment comes as NSE continues to position itself at the centre of India’s growing and increasingly technology-led financial markets ecosystem.