Omnicom Media India secures SBI’s digital marketing mandate

Omnicom Media India has been appointed as the digital marketing partner for State Bank of India (SBI) following a multi-agency competitive pitch.

The account, estimated to be worth between ₹250 crore and ₹260 crore, ranks among the most significant digital media mandates in India’s banking and financial services landscape. The appointment reflects the increasing emphasis being placed on digital-first customer engagement and performance-driven marketing by the country’s largest public sector lender.

As part of the mandate, Omnicom Media India will lead SBI’s digital marketing strategy across a wide range of consumer touchpoints, platforms and audience segments. The collaboration comes at a time when the bank is intensifying its digital transformation agenda and expanding its efforts to connect with customers through technology-enabled, data-backed marketing initiatives.

Industry insiders suggest that the agency will deploy its advanced data, audience intelligence and technology capabilities, including Omni and Acxiom, to help SBI achieve its evolving business and brand objectives. The focus is expected to be on strengthening audience precision, improving campaign effectiveness and delivering personalized consumer experiences at scale.

Over the past few years, SBI has significantly expanded its digital ecosystem through enhanced banking platforms, mobile-first services and technology-driven customer solutions. With consumer interactions increasingly shifting to digital channels, the bank has been accelerating investments aimed at boosting customer acquisition, driving service adoption and enhancing brand visibility across both urban and rural India.