Nestlé Professional, the out-of-home business unit of Nestlé India, has launched a NESCAFÉ kiosk at Thrissur Railway Station in Kerala, marking the company's first outlet under its partnership with Indian Railways.
The initiative is aimed at expanding Nestlé Professional's presence in the travel segment while offering passengers access to a range of food and beverage options during their journeys.
Commenting on the association, Saurabh Makhija, Head, Nestlé Professional, said, "Indian Railways touches the lives of millions of Indians every day and has earned a place of immense trust in the hearts of consumers across the country. Being associated with such an iconic institution is a matter of great pride for us. With the launch of our NESCAFÉ outlet at Thrissur Railway Station, we are delighted to bring travellers a comforting and familiar experience through quality coffee and trusted food and beverage offerings during their journeys."
Highlighting the importance of the railway channel for the business, Jinraj Adyanthaya, Sales Head, Nestlé Professional, said, "Railways is a very important channel for Nestlé Professional, given its scale and ability to connect with millions of consumers on the move every day. This new initiative with Indian Railways will enable us to further expand our presence across the network while bringing a wider range of Nestlé's food and beverage offerings to consumers on the move."
He added that the company plans to participate in railway tenders across divisions nationwide to expand its footprint in the travel sector. According to Adyanthaya, all outlets under the initiative will be operated through Nestlé-authorised operators to ensure consistent quality, service and consumer experience.
Located within Thrissur Railway Station, the kiosk offers a selection of hot and cold coffee beverages along with food options for travellers.
The launch further strengthens Nestlé Professional's Retail ONE network, which has crossed 1,000 kiosks across India across educational institutions, healthcare facilities and travel destinations.
