Premium lifestyle fragrance brand Nisara has expanded its women's fragrance portfolio with the launch of Aqua Queen, a fresh aquatic Eau de Parfum unveiled at Gifts World Expo 2026. The launch forms part of the company's broader strategy to strengthen its presence in India's growing premium fragrance market.
Designed for women seeking fresh, versatile scents, Aqua Queen combines mandarin top notes with a jasmine heart and a soft musky base. The fragrance has been positioned as an everyday perfume that can also transition seamlessly to special occasions.
The launch comes amid rising consumer demand for clean, long-lasting fragrances in the affordable premium segment. Nisara said Aqua Queen aims to cater to this shift while reinforcing its commitment to offering fine fragrances in the ₹500-₹1,000 price bracket.
Developed using fragrance oils sourced from France, the perfume features a 20% Eau de Parfum concentration and is formulated with IFRA-compliant ingredients. It has also been dermatologically tested and is packaged in a blue bottle inspired by ocean waves.
Commenting on the launch, Tarvinder Pal, founder of Nisara, said the brand wanted Aqua Queen to deliver a refreshing yet timeless fragrance experience while remaining accessible to a wider audience. He added that every Nisara fragrance undergoes extensive testing before reaching consumers, reflecting the company's focus on quality and everyday wearability.
At Gifts World Expo 2026, Nisara is also showcasing its wider portfolio, including fragrances for men, women and unisex consumers, along with parfum collections, attars and curated gifting solutions. The exhibition serves as a platform for the brand to engage with retailers, distributors and fragrance buyers while expanding its presence in the gifting and retail segments.
Aqua Queen is available in a 100 ml Eau de Parfum format through Nisara's website and leading e-commerce platforms, including Amazon, Nykaa, Myntra, Flipkart, Purplle and Blinkit, besides the brand's exclusive retail outlets and more than 200 Purplle stores across India.
