Team Pumpkin wins performance marketing mandate for MutualFundWala

Digital marketing agency Team Pumpkin has secured the performance marketing mandate for MutualFundWala, further strengthening its portfolio in the financial services sector. Under the partnership, Team Pumpkin will oversee MutualFundWala’s complete performance marketing operations, spanning paid media planning, campaign management, and conversion optimization across digital channels. The objective is to expand the platform’s online reach while driving investor sign-ups and SIP investments through targeted, data-backed marketing strategies.

Established in 2005, MutualFundWala has built a reputation for making mutual fund investing simpler and more accessible for Indian investors. The platform enables investments across a diverse range of asset classes, including equity funds, debt funds, Gold Funds, Silver Funds, and international funds focused on China. By offering a streamlined investment experience, it caters to both new investors and experienced market participants seeking long-term wealth creation opportunities.

With gold prices touching record levels, silver increasingly being viewed as a promising growth asset, and renewed investor interest in China's recovering markets, MutualFundWala aims to provide investors with a comprehensive platform to explore a broad spectrum of investment opportunities.

Commenting on the partnership, Shashi Kant Bahl, CEO & Founder, MutualFundWala, said, "We are looking forward to partnering with Team Pumpkin to strengthen our digital footprint. Their expertise in performance marketing and data-led strategies aligns well with our vision of making mutual fund investments from Gold and Silver Funds to international opportunities accessible to every Indian. We look forward to leveraging their capabilities to scale our platform and reach more investors across the country."

Swati Nathani, Co-founder, Team Pumpkin, added, “MutualFundWala is a trusted name in the investment space, and we are thrilled to be their performance marketing partner. Our focus will be on delivering high-impact campaigns that drive investor registrations and SIP conversions, ensuring MutualFundWala continues to grow its market share in the digital-first world.”