HELL ENERGY DRINK launches HELL ZERO in India, names Renuka Singh Thakur as brand ambassador

HELL ENERGY DRINK, has announced the launch of its HELL ZERO range in India, expanding its product portfolio to cater to the growing demand for sugar-free beverage options.

As part of the launch, the company has appointed Indian cricketer Renuka Singh Thakur as the face of the brand in India, reinforcing its association with performance, determination and an active lifestyle.

The introduction of HELL ZERO marks a strategic step for the brand as it seeks to offer consumers premium energy drink choices without compromising on taste. Designed for health-conscious consumers, the range delivers the signature HELL experience in a zero-sugar format.

The HELL ZERO portfolio makes its debut with a White Peach variant, offering consumers a distinctive flavour profile. The company has also announced plans to introduce HELL ZERO Classic in the coming months, further expanding the range.

Renuka Singh Thakur officially unveiled HELL ZERO White Peach, highlighting the connection between sports performance and everyday lifestyle choices. Known for her pace and consistency on the cricket field, Thakur's association aligns with the brand's focus on energy, performance and ambition.

Commenting on the launch, Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said, "The launch of our Zero variant is a strategic milestone as we continue to strengthen our portfolio in India in line with the growing demand for better alternatives among consumers. At the same time, we are delighted to welcome Renuka Singh Thakur as the face of HELL ENERGY DRINK in India. Her commitment to excellence and performance perfectly aligns with our brand ethos, making this association both relevant and impactful."

Speaking about the partnership, Renuka Singh Thakur said, "I am excited to partner with HELL ENERGY DRINK. As a professional cricketer, maintaining focus and consistency is essential, and it's great to be associated with a brand that resonates with that mindset. The Zero Sugar variant is a great addition for consumers looking for premium taste without compromise."

HELL ZERO White Peach will initially be available exclusively on Blinkit, allowing consumers across key markets to access the product through quick-commerce channels.

The company said the launch reflects its continued focus on innovation and consumer-centric growth in India. As brand ambassador, Renuka Singh Thakur will feature in upcoming marketing campaigns and brand initiatives aimed at strengthening HELL ENERGY DRINK's connection with sports enthusiasts and consumers nationwide.