Healthy Master Ropes in Milind Soman as Brand Ambassador to Push Everyday Clean-Eating Narrative

Healthy Master has appointed actor and fitness advocate Milind Soman as its brand ambassador, as the snack brand sharpens its messaging around daily, mindful eating habits rather than short-term diet trends.

The partnership is aimed at positioning Healthy Master’s products within a broader conversation on consistency in food choices and long-term wellbeing. The company said the association reflects its emphasis on clean ingredients and routine consumption, moving away from what it described as shortcut-driven diet practices.

Portfolio built around routine snacking

Healthy Master’s portfolio spans khakhra, makhana, nuts, seeds and baked millet-based snacks, which the company positions as suitable for regular consumption during work hours, travel and everyday breaks. The brand claims its products are made without maida, palm oil or artificial preservatives.

According to the company, Soman’s long-standing advocacy of sustained fitness and mindful eating aligns closely with the values it wants to underline through the collaboration.

Milind Soman on fitness and food choices

Commenting on the association, Soman said fitness cannot be separated from everyday habits, particularly diet. “I have always believed that true fitness is built on consistency rather than shortcuts, because you cannot outrun bad habits, and especially a bad diet,” he said.

He added that Healthy Master’s approach stood out for its ingredient choices. “What I love about Healthy Master is their refusal to compromise. They have refined the snacks we grew up loving and made them clean again by using real ingredients like millets and baked grains. It is the right kind of snacking that fuels your growth instead of slowing you down,” Soman said.

Founders stress long-term nourishment

Shivali Garg, founder and chairperson of Healthy Master, said the brand was created to address a personal need for transparent, nourishing food. “Healthy Master was born out of a very personal need to find food that truly nourishes without hidden compromises,” she said.

She added that Soman reflects the principles the company seeks to promote. “Milind Soman embodies the values we stand for: discipline, consistency, and respect for one’s body,” Garg said, noting that the partnership is intended to go beyond product promotion.

“This collaboration is not about selling a product. It is about starting a larger conversation on moving away from crash diets and embracing everyday nourishment that supports long-term health for Indian families,” she added.

‘Ageless Energy’ initiative

Tarun Agrawal, co-founder and CEO of Healthy Master, said the association reinforces the brand’s philosophy of incremental, sustainable choices. “At Healthy Master, we believe real health is built through small, consistent choices made every day,” he said.

Agrawal added that Soman’s outlook mirrors the company’s approach to food. “Milind’s life philosophy mirrors our approach to food: clean, honest, and sustainable over time,” he said. “Through this partnership and the ‘Ageless Energy’ initiative, we aim to reposition snacking as a source of daily strength and longevity, especially for consumers who want food to work for them, not against them.”

Cross-generational appeal

The company said Soman’s cross-generational connect supports its objective of catering to households with diverse age groups and dietary needs. His appointment, Healthy Master noted, is intended to reinforce its effort to frame everyday snacking as part of a long-term approach to health and wellbeing rather than a quick-fix solution.