Havas Life Mumbai has partnered with Shobiz to introduce integrated experiential solutions tailored for healthcare and pharmaceutical brands in India.
The collaboration combines Havas Life Mumbai’s strength in healthcare communications with Shobiz’s expertise in large-scale experiential design and execution. Together, they aim to bridge the longstanding gap between complex scientific communication and meaningful on-ground engagement.
The joint offering will focus on creating impactful engagement models for healthcare professionals, patients, and caregivers. It will bring strategy, content, and execution under one cohesive framework, while also leveraging technologies such as virtual reality (VR), augmented reality (AR), mixed reality (MR), and AI-driven tools.
Charles Houdoux, Global Chief Client Officer, Havas Health and CEO APAC-LATAM, emphasised that the partnership goes beyond traditional communication and events, aiming to create a more immersive and connected healthcare ecosystem that fosters better understanding and adoption of innovation.
Havas India Group CEO Rana Barua described the alliance as a coming together of deep medical intelligence and experiential innovation, positioning it as a step towards more differentiated and engaging health and wellness experiences.
Dorelle Kulkarni, Managing Director, Havas Life Mumbai, highlighted the growing need for experiences that simplify complex science while building long-term trust, adding that the collaboration will deliver insight-led, measurable engagements.
Sameer Tobaccowala, CEO of Shobiz, noted that the future of healthcare engagement lies in combining scientific credibility with immersive experiences, enabling brands to deliver compliant, integrated solutions that drive tangible outcomes.
