Formula 1 has announced a multi-year partnership with Standard Chartered, naming the bank its Official Wealth Management and Corporate & Investment Banking Partner starting from the 2026 season, as the sport continues to expand its commercial footprint and global audience.
The collaboration brings together Formula 1’s worldwide racing and events platform with Standard Chartered’s international financial services business, aligning both brands around shared priorities of performance, precision and cross-border connectivity. The announcement comes as Formula 1’s global fanbase has reached an estimated 827 million people.
Partnership to span global race markets
Under the agreement, Standard Chartered will roll out activations across multiple Formula 1 race locations, leveraging its operational presence in nearly all regions that host grands prix.
The partnership will include trackside branding, hospitality and client-engagement initiatives designed to connect Formula 1’s live sporting spectacle with the bank’s corporate, investment and wealth management services.
Support for women’s motorsport through F1 Academy
As part of the deal, Standard Chartered will also extend its backing to F1 Academy, the all-female single-seater racing series launched by Formula 1 to build pathways for women in motorsport, both in driving roles and across technical and commercial functions.
Leadership comments
Welcoming the bank to the sport’s commercial ecosystem, Stefano Domenicali, President and CEO of Formula 1, said the partnership reflects a strong strategic alignment between the two organisations.
“We are thrilled to welcome Standard Chartered as a new partner to Formula 1. Both organisations share a truly global footprint and a focus on performance and creating experiences that bring people together. Their support for F1 Academy further strengthens our shared commitment to driving positive impact,” Domenicali said.
Roberto Hoornweg, CEO of Corporate & Investment Banking at Standard Chartered, said the partnership mirrors the bank’s international reach.
“Our presence spans 19 of the 21 Formula 1 race markets, mirroring the sport’s international reach and appeal,” he said.
Judy Hsu, CEO of Wealth and Retail Banking at Standard Chartered, said the collaboration would deepen client engagement while advancing diversity in motorsport.
“This collaboration allows us to create distinctive experiences for our clients, while our support for F1 Academy reinforces our commitment to championing female talent in motorsport,” she said.