The Mavericks partners with AVDS to strengthen communications and brand strategy offerings

Integrated marketing communications firm The Mavericks has entered into a strategic partnership with creative transformation company AVDS, expanding the range of services available to clients of both organisations.

Under the partnership, The Mavericks will enhance its offering with creative brand strategy and employer branding capabilities, while AVDS will gain access to integrated communications expertise, enabling both firms to provide more holistic solutions to their respective client bases.

Founded in 2018, The Mavericks specialises in public relations and integrated communications, helping brands build visibility and manage reputation. AVDS, established in 2003, focuses on creative transformation across brands, organisations, people and spaces through a design-led, human-centred approach.

The alliance combines complementary strengths in communications, creative strategy, design and employer branding, allowing the two firms to address a wider spectrum of business and brand challenges.

The partnership also formalises a relationship that spans several decades. AVDS founder Arun Verma and The Mavericks founder and CEO Chetan Mahajan have known each other for nearly 50 years, while the two organisations have collaborated on client assignments for more than seven years.

Commenting on the partnership, Arun Verma, Founder, AVDS, said, “Great work has always begun with people. In The Mavericks, we have found a partner who shares that belief and brings the discipline of integrated communications to it. Together, we can do more for the brands and the people we serve.”

Chetan Mahajan, Founder and CEO, The Mavericks, added, “This is a partnership built on shared values as much as complementary capabilities. AVDS brings a level of creativity and craftsmanship that we deeply admire, and our clients stand to benefit from that. We have always believed in building fewer but deeper relationships, and this partnership reflects exactly that philosophy.”

The partnership takes effect immediately, with both companies continuing to operate independently while collaborating on projects where their combined expertise can create greater value for clients.