Libas has entered the jewellery category with a collection of more than 100 styles, marking its expansion beyond apparel.
Priced between Rs 399 and Rs 1,299, the collection includes jewellery sets, mangalsutras, necklaces and chains, bangles and earrings. The range targets festive and wedding occasions and includes gold-plated, silver-plated and oxidised jewellery, with anti-tarnish finishes.
The collection is currently available on the brand’s website, app and leading marketplaces. Libas plans to subsequently introduce it across its exclusive brand outlets (EBOs).
The jewellery launch follows Libas’ recent entry into fragrances, as the brand expands into categories linked to its existing fashion and consumer base.
Sidhant Keshwani, founder & CEO, Libas, said: “Libas has always been built around a deep understanding of the Indian consumer and how fashion is evolving across occasions. Our entry into jewellery is a natural progression of that vision, but more importantly, it reflects our ambition to build Libas as a larger fashion business. As we expand into new categories, our focus will remain on creating strong consumer relevance while building businesses that can scale over the long term.”
The jewellery category is being rolled out first through Libas’ digital channels, with the planned EBO expansion set to extend its availability to the brand’s physical retail network.
