Bacardi has launched BREEZER Bold in India, expanding its ready-to-drink (RTD) portfolio with a new range featuring an 8% ABV offering.
The range launches with three variants — Guava Chilli, Lime & Lager, and Grapefruit Yuzu. The flavours combine contrasting taste profiles, including sweet and spicy, citrus and hops, and grapefruit and yuzu.
Goodies Narayanan, Marketing Director, India, Bacardi, said the company is responding to evolving consumer preferences and the growing demand for new and adventurous taste experiences.
“BREEZER Bold reflects those evolving preferences through combinations inspired by local tastes while bringing something new to the category. As the leader in RTDs, we're excited to expand the BREEZER portfolio with a range that offers consumers more choice and new ways to explore flavour,” Narayanan said.
BREEZER Bold will be available from September 14 at select retail outlets across Bengaluru, Mumbai, Pune, Uttar Pradesh, Goa and Daman.
Bacardi plans to expand the availability of the new range to additional markets in the coming months.
