Rungta Tea Appoints Ivory Group as Digital Marketing Partner to Drive Regional Expansion

Rungta Tea has appointed Ivory Group, a Noida-based advertising and marketing agency, as its integrated digital marketing partner as part of efforts to scale its digital footprint and deepen market engagement across key regional markets.

The mandate covers end-to-end digital marketing responsibilities, including social media management, content creation, influencer collaborations, lead generation and the execution of seasonal campaigns. The partnership is focused on supporting sales growth, enhancing customer engagement and aiding distributor acquisition in Bihar, Rajasthan, Uttar Pradesh, Uttarakhand, Jharkhand and Delhi NCR — regions where the brand already has an established presence.

Focus on Distributor Onboarding and Festive Campaigns

As part of the digital strategy, Ivory Group will run targeted social media initiatives aimed at onboarding new distributors, alongside influencer-led campaigns across North and East India. The partnership will also roll out promotional activities around key festive periods such as Christmas and New Year to drive consumer visibility and engagement.

Rungta Tea produces CTC tea and flavoured variants under its Real Gold and Real Gold Select brands and has built a strong regional base in North and East India through its distribution-led growth model.

Brand and Agency Leadership Weigh In

Commenting on the appointment, Peeyush Rungta, Marketing Head, Rungta Tea, said, “We have built a strong foundation in these markets, and now we need a digital partner to help us maximize our potential. Ivory Group’s experience in FMCG and e-commerce marketing will help us strengthen relationships with our existing trade partners, reach more consumers, and enhance our market position across these six states.”

Sriwant Wariz, Founder, Ivory Group, said the agency will focus on reinforcing the brand’s leadership in its core geographies while expanding its distribution reach. “We will work with Rungta Tea to develop campaigns that reinforce their market leadership and expand their distribution networks in their core geographies. The Indian tea market offers significant opportunities, and our approach will focus on performance marketing, targeted content, and measurable outcomes to support the brand’s expansion, deepen its consumer connections and support continued growth in these established markets,” he said.

Digital-First Growth Strategy

Ivory Group will deploy its capabilities across Google Ads, Facebook and LinkedIn advertising, content marketing and analytics to support Rungta Tea’s expansion plans. The partnership aligns with the brand’s broader digital-first growth strategy aimed at strengthening visibility, improving trade engagement and driving scalable growth in its established markets.