Lay’s unveils refreshed brand identity in India as part of global revamp

PepsiCo’s potato chip brand Lay’s has introduced a refreshed brand identity in India, the new Lay’s packs, featuring an updated logo and design system, will begin rolling out across India from the first week of March.

Developed in-house by PepsiCo Design & Innovation, the refreshed visual identity brings the spotlight firmly onto the potato reinforcing the brand’s farm-to-bag story.

Alongside the visual refresh, Lay’s is also advancing its sustainability efforts. The revamped packaging will incorporate a polyolefin-based, recycle-ready structure, aligning with PepsiCo’s broader circular packaging ambitions.

Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India, said the refresh goes beyond aesthetics. “By bringing our farm-to-bag story into sharper focus and advancing circular packaging through recycle-ready structures, we are embedding sustainability and quality at the core of how Lay’s grows,” she said.

The India rollout forms part of Lay’s largest global brand refresh to date, as the company seeks to modernise its identity while reinforcing its ingredient-led positioning and sustainability commitments.