New Delhi: Oriflame India has partnered with actor Nitanshi Goel for the launch of its Opt Optimals Even Out skincare range in the Indian market, expanding its Optimals portfolio that focuses on simplified skincare routines supported by dermatologically tested formulations.
Targeting uneven skin tone and pigmentation
The Opt Optimals Even Out range has been positioned to address concerns such as uneven skin tone and pigmentation. The formulations feature ingredients including niacinamide, rainbow algae extract, glycolic acid and para-probiotic technology, aimed at supporting hydration, strengthening the skin barrier and maintaining overall skin health.
Digital-first brand association
As part of the collaboration, Goel will feature across Oriflame’s digital platforms, catalogues, website and social media channels. The association is intended to enhance visibility for the Optimals range among skincare-focused audiences in India.
Company highlights long-term skincare focus
Commenting on the collaboration, Abhishek Chakraborty, head of Brand Communication, Digital and PR, Oriflame India, said, “Skincare continues to be a key growth priority for Oriflame in India, with consumers increasingly seeking solutions that combine efficacy, gentleness, and simplicity. The Opt Optimals Even Out range reflects our ongoing investment in science-led skincare that addresses real and recurring concerns while supporting overall skin health. As part of the Optimals range, this launch strengthens our long-term skincare strategy, and Nitanshi Goel’s association amplifies Oriflame’s leadership in delivering effective, trusted skincare solutions to a wide consumer base.”
Actor stresses consistency over quick fixes
Sharing her perspective, Goel said she prefers skincare routines that prioritise long-term skin health. “I am drawn to skincare that prioritises consistency and skin health over quick fixes. As someone who is always on the move, I value routines that are simple yet effective, and the Opt Optimals Even Out range fits seamlessly into everyday life. Partnering with Oriflame feels natural, as the brand encourages embracing real skin and building long-term confidence through mindful, science-backed skincare,” she said.
Range details and pricing
The Opt Optimals Even Out range includes cleansers, a serum, creams, a skin protector with SPF 50 and gel-based face patches. The products are priced between ₹469 and ₹1,899 and are available through Oriflame’s website and authorised brand partners.
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