GOPIZZA has rebranded as GTGO as the company expands from a single-category pizza business into a multi-brand Korean food and beverage platform.
The rebranding coincides with the company's fifth anniversary. Founded in South Korea in 2016, GTGO now operates across 11 countries.
In India, GTGO currently has more than 65 stores across three brands — GOPIZZA, Gochujang and Dalkomi. While GOPIZZA continues to focus on pizza, Gochujang offers Korean street food and Dalkomi specialises in Korean desserts.
The three brands are part of GTGO's broader K-Food Platform strategy, which the company is scaling alongside its existing pizza business.
Mahesh Reddy, Co-founder and CEO, GTGO, said the company's multi-brand approach is tailored to individual markets rather than being built around a single global brand.
“This multi-brand approach, tailored to individual markets rather than built around a single global brand, is now central to GTGO's strategy overseas. With a population of 1.4 billion and one of the world's fastest-growing food service sectors, India serves as a key proving ground for this model, one that could shape how GTGO expands into other markets,” Reddy said.
The company's expansion is also supported by proprietary food technology, including
