Team Pumpkin has been appointed as the digital marketing partner for Köche, a newly launched home appliances brand, marking a key step in the company’s efforts to strengthen its brand visibility and consumer engagement in the Indian market.
Under the mandate, the full-service digital agency will oversee Köche’s social media strategy and performance marketing initiatives, supporting the brand’s plans to establish a scalable and differentiated presence in the competitive home appliances segment.
Focus on digital growth and audience engagement
Confirming the partnership, Bharath Sankhla, Director at Köche, said the company sees the collaboration as a strategic move to sharpen its marketing direction and deepen its connect with consumers.
“We’re excited to embark on this exclusive partnership with Team Pumpkin. I’m confident this collaboration will guide our marketing initiatives in the right direction and help us build a strong, meaningful connection with our audience. Together, we’re aligned on our goals and shaping a promising road ahead,” Sankhla said.
Building brand identity in a crowded market
From the agency’s side, Team Pumpkin said its immediate focus will be on strengthening Köche’s brand identity while supporting its national expansion plans.
Rashi Garodia, Business Head, Team Pumpkin Kolkata, said the agency has already begun work on defining the brand’s positioning and long-term growth roadmap.
“Our creative team is genuinely excited to work on expanding Köche’s pan-India footprint and amplifying its unique positioning in a highly competitive space. Our strategy is already underway, with a clear focus on crafting a strong brand identity and building a scalable presence for this newly launched brand,” Garodia said.
The partnership comes at a time when appliance brands are increasingly leaning on digital platforms to drive discovery, consideration and sales, as competition intensifies across both online and offline retail channels.
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