Bajaj Consumer Care names Aditya Singh as CMO

Bajaj Consumer Care Limited has appointed Aditya Singh as its Chief Marketing Officer (CMO), reinforcing its leadership team as the company sharpens its marketing and growth strategy. He steps into the role following the resignation of Sanath R Pulikkal, who stepped down due to personal reasons.

Singh joins the company with more than 20 years of experience across marketing and business leadership, spanning FMCG and media sectors. Most recently, he served as Executive Vice President and Head – Marketing at Marico Limited, where he led key portfolios across foods and personal care, focusing on driving growth, strengthening brands, and fostering innovation.

Throughout his career, Singh has held leadership roles at prominent organisations including Marico, Star India, Kellogg’s, L’Oréal, Wipro Consumer Care, Bharti Tele-Ventures, and the UB Group. His expertise covers category leadership, masterbrand strategy, portfolio transformation, and new product development across both domestic and international markets.