BHIVE appoints Milind Soman as Brand Ambassador

BHIVE Workspace has appointed Milind Soman as its brand ambassador.

The association aligns with BHIVE’s campus-format coworking model, which combines office spaces with sports infrastructure and community-led activities. Its campuses include facilities such as sports courts, fitness centres, and recreational areas, along with initiatives like running groups and in-house tournaments.

Shesh Rao Paplikar, Founder & CEO, BHIVE Workspace, said the company focuses on building workspaces that support everyday routines, including fitness and activity. He added that Milind Soman’s background in endurance sports reflects the approach BHIVE is taking with its workspace model.

Milind Soman said the company’s focus on integrating fitness into the workplace was a key factor in the association. He noted that BHIVE is building infrastructure and systems that encourage consistency in health and activity, rather than treating fitness as an add-on.

The partnership reflects a wider trend in the coworking sector, where operators are adding wellness and lifestyle elements to workspace design as hybrid work models continue to evolve.