PepsiCo India has expanded its Doritos and Kurkure portfolios with the launch of two ready-to-eat snacking kits, bringing restaurant-style and street-food-inspired snacking experiences to consumers at home.
The company has introduced the Doritos Loaded Nachos Kit and Kurkure Mast Bhel Kit Chinese Style, targeting consumption occasions such as movie nights, house parties and family gatherings. Both offerings are designed to be prepared within minutes, allowing consumers to customise their snacking experience.
While the Doritos kit offers a loaded nachos experience, the Kurkure variant gives traditional bhel a Desi-Chinese twist. The launches also mark an expansion of the two brands beyond conventional, ready-to-eat packaged snacking formats.
Commenting on the launches, Sriram Iyer, marketing director, Quaker, Red Rock Deli and White Space Innovations, PepsiCo India, said the new offerings build on the flavours and crunch associated with Doritos and Kurkure.
He added that the company is focused on identifying emerging consumption occasions and making at-home snacking more interactive through new product formats.
The Doritos Loaded Nachos Kit is priced at Rs 225 for 226g. It comprises Doritos Nacho Cheese chips, Black Bean and Tomato Salsa, Pineapple Salsa and Cheese Sauce.
The Kurkure Mast Bhel Kit Chinese Style, priced at Rs 110 for 150g, combines Kurkure Shots and Jowar Crisps with Schezwan and Manchurian sauces.
Both products are being rolled out across India through e-commerce and quick-commerce platforms.
