Vodafone Idea (Vi) has partnered with Spotify to offer eligible postpaid subscribers three months of Spotify Premium at no additional cost as part of its efforts to strengthen its digital entertainment portfolio.
The offer is available to customers on Vi's individual postpaid plans priced at Rs 451, Rs 551, Rs 751 and Rs 1,201 (REDX), as well as select family postpaid plans. After the three-month complimentary period, subscribers can continue using Spotify Premium through Vi's 'Add to Bill' service at Rs 139 per month.
Through the partnership, eligible users will gain access to Spotify Premium features, including ad-free music streaming, offline downloads, unlimited skips and high-quality audio.
Commenting on the partnership, Avneesh Khosla, Chief Marketing Officer, Vi, said, "Music is central to our customers' digital lives. We are thrilled to partner with Spotify to bring premium music and audio experiences to our user base. This collaboration strengthens our entertainment ecosystem, which we have built over the years by partnering with global leaders. By combining forces with Spotify, we are offering an unmatched content mix that makes Vi the top choice for subscribers."
Amarjit Batra, Managing Director, Spotify India, said the partnership marks Spotify's first telecom collaboration in India. "Music is an essential part of everyday life for millions of Indians, whether they are commuting, working out, or unwinding. Through our first-of-its-kind telco partnership in India with Vi, we are making Spotify Premium more accessible to music and podcast fans across the country, and helping more Vi users experience the value of a premium streaming experience," he said.
Batra added that the partnership aims to make high-quality listening and greater user control the standard for music streaming while creating long-term value for artists, creators and the broader music industry in India.
Eligible Vi postpaid users who have not previously subscribed to Spotify Premium can activate the complimentary subscription through the Vi app.
