Bisleri International Pvt. Ltd has renewed its association with the Tata Mumbai Marathon, returning as the Official Hydration Partner for the event’s 22nd edition in 2026, as the packaged drinking water major deepens its engagement with fitness, endurance sports and sustainability.
The company said the partnership will focus on delivering “strategic hydration solutions” across the marathon route to support thousands of runners participating in one of Asia’s largest distance-running events.
Extensive on-ground hydration network planned
As part of its marathon operations, Bisleri will deploy 20 hydration stations and four mist zones along the course, aimed at helping runners cope with fatigue and heat during the race.
“These touchpoints will offer runners moments of cool relief amid the challenge,” the company said in a statement.
The brand will also introduce limited-edition bottles featuring athletes Bhagirathi Bisht, Anish Thapa and Nirmaben Thakor, celebrating Indian sporting talent. Actor and fitness enthusiast Nikita Dutta is also set to participate in the run, adding visibility to the event.
Sustainability focus with plastic reuse drive
In line with its environmental commitments, Bisleri said it will establish three motivation zones to raise awareness about plastic reusability during the marathon.
The initiative will include the installation of recycled plastic benches at key locations and the placement of 90 plastic collection bins across the venue to facilitate waste segregation and recycling.
Company highlights nine-year association with marathon
Commenting on the partnership, Tushar Malhotra, Director – Sales & Marketing, Bisleri International, said the marathon reflects the spirit of the city and the importance of hydration in endurance sports.
“The Tata Mumbai Marathon embodies the unstoppable energy and spirit of Mumbai. Hydration fuels endurance and performance, making it a vital part of every runner’s journey,” Malhotra said.
He added that the collaboration with event organiser Procam Group has become a cornerstone for the brand.
“Our nine-year association with the Procam Group and Tata Mumbai Marathon has been one of our most valued partnerships, as we continue to champion hydration. We will also be launching limited-edition packs to celebrate this iconic marathon featuring elite Indian runners.”
Sports engagement and youth outreach
Bisleri said its presence across multiple sporting platforms underlines its broader goal of promoting fitness, health and sportsmanship, particularly among young consumers and amateur athletes.
The company described the marathon partnership as a reflection of the “special connection between running, hydration and the city’s passion for sport”.
About Bisleri International
With a legacy spanning over five decades, Bisleri International Pvt. Ltd is among India’s largest premium beverage companies and the country’s biggest packaged drinking water brand.
The company follows a 114-test quality protocol and a 10-stage purification process for its water products. It operates 128 manufacturing plants, supported by a distribution network of more than 6,000 distributors and 7,500 trucks across India and the UAE.
Its portfolio includes Bisleri packaged drinking water, Vedica Himalayan Spring Water, and carbonated beverages such as Bisleri Limonata, Rev, Spyci Jeera, Pop and Soda. The company also runs a direct-to-consumer platform, Bisleri@Doorstep, for home deliveries.
On sustainability, Bisleri has launched its “Sustainability 2.0 – Bisleri Greener Promise” initiative, focusing on recycling, water conservation and responsible business practices to reduce environmental impact.
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