Amrita Bharadwaj joins Reliance Consumer Products Limited to head marketing mandate

Amrita Bharadwaj has moved on from JioStar to take on a new role at Reliance Consumer Products Limited, where she is now leading end-to-end marketing for the business.

Bharadwaj, who served as Vice President – Brand Solutions (Sports) at JioStar, exited the media company in mid-March after a significant stint in sports marketing and brand partnerships.

In her new role, she will oversee the entire marketing spectrum at Reliance Consumer Products, including brand strategy, communication, and growth initiatives, as the company continues to expand its presence in the fast-moving consumer goods (FMCG) space.

Prior to her role at JioStar, Bharadwaj was associated with Star Sports as Director – Brand Solutions and Customer Marketing Strategy, where she played a key role in driving brand-led partnerships and marketing strategies in the sports ecosystem.

Before transitioning into media, she worked with global brands such as Mars and Carlsberg, managing brand strategy and communication, further strengthening her cross-industry marketing expertise.

Her move comes at a time when Reliance Consumer Products is accelerating its growth ambitions, focusing on building strong consumer brands and expanding its footprint across categories.