Former CBRE marketing leader Raka Khashu has launched Raka Marketing Growth Advisors LLP (RMGA), marking her transition from a corporate career spanning over two decades to entrepreneurship.
Announcing the venture on LinkedIn, Raka said the decision came after leaving CBRE, a company she had long believed she would retire from.
Named after the word "Raka," meaning light, the consultancy aims to help businesses build strategic, KPI-driven marketing programmes focused on delivering measurable business growth rather than just brand visibility.
Drawing on over 24 years of experience across the technology, insurance and real estate sectors, Raka said the firm's approach is shaped not only by professional successes but also by lessons learned from challenges throughout her career.
"I've had the privilege of working across technology, insurance, and real estate. The experience has been invaluable, but so have the mistakes. They taught me something I now build my work around: marketing isn't about campaigns alone. It's about creating measurable business growth," she wrote.
Raka also shared the personal inspiration behind her entrepreneurial journey, recalling a note written by her late father while he was in the intensive care unit. In the note, he had written, "You will become a CEO", a message she said stayed with her over the years and ultimately inspired her to build her own company.
The consultancy has already begun working with its first set of clients and will partner with leadership teams to develop marketing strategies aligned with business objectives and growth outcomes.
