boAt Expands Shrey Walia’s Mandate to Lead New Business Verticals

boAt has expanded the role of senior executive Shrey Walia, appointing him as business head – new business verticals, in addition to his current responsibilities as business head – wearables and accessories, as the company sharpens its focus on future growth avenues.

Walia has been associated with the brand for more than two years and has played a key role in building and scaling boAt’s wearables and charging solutions businesses, which have emerged as major contributors to the company’s consumer electronics portfolio.

Focus on emerging growth opportunities

In his expanded mandate, Walia will be tasked with identifying and developing new and emerging business opportunities for boAt. His responsibilities will include leading initiatives to design scalable business models aligned with the company’s long-term growth strategy and evolving consumer preferences.

The appointment comes at a time when boAt is seeking to strengthen its growth roadmap by exploring new business verticals alongside its established product categories, amid intensifying competition and rapid shifts in India’s consumer technology market.

CEO highlights execution focus

Commenting on the move, Gaurav Nayyar, Chief Executive Officer, boAt, underlined Walia’s track record within the organisation.

“Shrey has consistently demonstrated a sharp business acumen, deep consumer understanding, and a strong bias for execution. As boAt continues to evolve beyond its core categories, building new growth engines becomes critical. I am confident that Shrey’s leadership and entrepreneurial mindset will play a key role in shaping our future growth ventures and strengthening boAt’s leadership position,” Nayyar said.

Walia outlines vision for next phase

Reacting to his expanded role, Walia said the opportunity reflects the company’s forward-looking approach to building sustainable businesses.

“I’m grateful for the trust and confidence the leadership team has placed in me. boAt has always been a brand that thinks ahead of the curve, and I’m excited to take on this responsibility of building new lines of business that can scale sustainably and create long-term value. I look forward to continuing this journey and contributing to boAt’s next phase of growth,” he said.

boAt, one of India’s largest homegrown consumer electronics brands, has built its reputation in audio devices, smart wearables and mobile accessories, and has in recent years been signalling ambitions to diversify into adjacent technology-driven categories to maintain momentum in a maturing market.