Too Yumm! has entered the ready-to-cook (RTC) breakfast segment with the launch of High Protein Super Oats, expanding its portfolio beyond snacking into daily meal occasions.
The product marks the brand’s entry into a category largely dominated by sweet offerings, with a focus on introducing savoury options aligned with Indian taste preferences. The move is aimed at making protein-based breakfast choices more accessible and relevant for everyday consumption.
The range includes two variants—Protein Masala, offering 22g of protein, and Masala Magic, with 11g of protein. Both variants are positioned as convenient breakfast solutions for consumers looking for a balance of taste and nutrition.
Commenting on the launch, Yogesh Tewari said the product is part of the brand’s effort to expand protein-led offerings in formats that fit Indian eating habits, particularly in the breakfast category where savoury options dominate. He added that the focus is on simplifying healthier choices without compromising on taste.
Targeted at urban consumers, the new range aligns with the growing demand for quick, better-for-you breakfast options, while continuing Too Yumm!’s emphasis on taste-led innovation.
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