Blending children’s taste preferences with parental trust
Nutrica, the lifestyle and wellness brand under BN Agritech, has rolled out a new AI-generated digital campaign for its Nutrica Pro Fitness Peanut Butter, focusing on how families navigate everyday food choices for children.
The campaign uses AI-led storytelling to explore how children view taste and familiarity, while parents—particularly mothers—assess nutrition and long-term health value. Set against everyday school-age scenarios, the film highlights how small dietary decisions made early can shape lifelong eating habits.
Positioning peanut butter as a daily, trusted option
Rather than presenting nutrition as a forced or complex intervention, the narrative positions peanut butter as a familiar, protein-rich food that fits seamlessly into daily routines. The storyline culminates with both children choosing the product together, framing the decision as one driven by taste and reinforced by parental confidence in its nutritional value.
Commenting on the campaign, Sparsh Sachar, director and business head, FMCG Vertical, Nutrica, said:
“When it comes to children’s nutrition, parents, especially mothers, always choose the products they trust. At Nutrica, we believe that meaningful lifestyle change often begins with small, consistent steps. Peanut butter may seem like a simple addition, but when it delivers the right balance of taste and nutrition, it can play a role in shaping healthier food habits early on. This campaign reflects our broader vision of making everyday nutrition more intuitive, accessible, and rooted in trust.”
Product availability and digital rollout
Nutrica Pro Fitness Peanut Butter is available in crunchy and creamy variants and is currently sold through general trade stores across 14 cities, including Delhi, Mumbai, Pune and Chandigarh.
The AI-generated digital film is being promoted across Nutrica’s social media platforms, including YouTube, Instagram, Facebook and LinkedIn.
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