Pee Safe has expanded into the women’s wellness and nutraceuticals category with the launch of Within, a new brand focused on addressing the evolving health and nutrition needs of women.
Within will initially be available through Pee Safe’s website, with plans to expand its distribution to other digital platforms. The brand’s first portfolio comprises three formulations: Inner Bloom, focused on gut and intimate wellness; Lean Mode, positioned for weight and appetite regulation; and Her Rhythm, designed to support menstrual and hormonal wellness.
According to Pee Safe, the products have been developed using consumer insights gathered through the company’s interactions with women. The formulations have also been evaluated and refined by Pee Safe’s medical advisory board.
Vikas Bagaria, Founder of Pee Safe, said, “Pee Safe was built on the belief that women shouldn’t have to accept everyday health concerns as something they simply have to live with. With Within, we’re taking that belief into women’s health and nutraceuticals, recognising that a woman’s needs evolve through her 20s, 30s and 40s, and cannot be addressed with a one-size-fits-all solution.”
He added, “We’re building products around specific health needs, backed by science, medical expertise and a deeper understanding of women’s bodies, rather than following trends. Our ambition goes beyond supplements; we want Within to help women understand what’s happening within their bodies, have the conversations they’ve often been hesitant to have, and make more informed choices about their health.”
The company said Within’s products are manufactured at facilities with certifications and registrations including GMP, ISO, FDA registration, HACCP and FSSAI licences. The ingredients used in the formulations undergo quality and safety testing, according to Pee Safe.
With Within, Pee Safe is looking to extend its presence beyond its established personal hygiene portfolio and build a broader proposition around women’s health and wellness.
