McCain Foods has opened its first Signature Café in India at Max Mall, Sector 129, Noida, expanding the brand beyond its traditional packaged and frozen food portfolio into a consumer-facing foodservice format.
The café features a menu built around McCain products, with offerings spanning burgers, hot dogs, frankies, loaded fries, quick bites, milkshakes, ice creams and desserts. The menu includes the Mexi-Crunch Burger, Korean Veggie Crunch Burger, Loaded Fries, samosas, crispers and sundaes.
The new format is designed to showcase different ways of preparing and consuming McCain products, giving consumers an opportunity to experience the brand's portfolio in restaurant-style formats.
Aditya Krishna, Managing Director, McCain Foods India, said the Signature Café extends the company's proposition beyond the home and allows consumers to experience its products through a wider range of recipes, flavours and formats.
“McCain has always enabled consumers to enjoy restaurant-like snacks and food experiences at home, made with high-quality ingredients they can trust. The McCain Signature Café takes this promise beyond the home, bringing to life the breadth and versatility of our portfolio through a wide range of recipes, flavours and formats,” Krishna said.
He added that the café would allow McCain to engage consumers and customers through consistent, restaurant-style food experiences.
Located in Noida, the café marks the first step in McCain's plans to explore the consumer-facing format across strategic locations. The company said the initiative is aimed at bringing its 'Good Food, Made Better' proposition into a new setting while offering consumers additional ways to discover its products.
