Ferns N Petals partners with Uber Black for Valentine’s Day gifting activation

Ferns N Petals (FNP) has partnered with Uber Black, Uber’s premium ride category, for a Valentine’s Day activation aimed at integrating gifting into everyday commutes.

As part of the initiative, select Uber Black riders in Delhi NCR received two-stem rose bouquets in black packaging on February 9. The activation was designed to surprise passengers during their rides and position gifting as a convenient, on-the-go experience.

The collaboration was supported by co-branded digital touchpoints and integrated offers that enabled users to browse and send Valentine’s Day gifts. According to the brands, the initiative focused on convenience, timely delivery, and ease of use, aligning with changing consumer preferences around last-minute and frictionless gifting.

The campaign brings together FNP’s gifting portfolio and Uber Black’s premium service, using the commute as a touchpoint to reach consumers during the Valentine’s season.

Speaking on the collaboration, Avi Kumar, Chief Marketing Officer, Ferns N Petals, said, “Valentine’s Day is about gestures that feel thoughtful and perfectly timed. Partnering with Uber Black allowed us to bring together two iconic brands and integrate gifting into everyday moments in a way that feels seamless and relevant for today’s consumers.”

Sharing his perspective, Gaurav Sharda, Head of Premium Products, Uber India South Asia added, “Uber Black is defined by premium experiences and an uncompromising attention to detail. This Valentine’s Day, we are teaming up with FNP to carry that promise beyond the ride, creating delightful moments for our discerning Uber Black riders.”